Ok, this may be a bit of a reach, but senior writer for EW and unofficial arm of the Lucasfilm PR army Anthony Breznican just posted the following tweet:
My assistant just cleared the schedule for Monday. I asked why, but he took off! … Hm. pic.twitter.com/ufMvrawBht
— Anthony Breznican (@Breznican) October 13, 2015
This seems to be a less than subtle hint that something big enough to “clear his schedule” coming. That thing? I think it must be the 3rd trailer! Think about it. This is also the same day tickets for the film go on sale so it makes perfect sense from a marketing perspective.
-Riley